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Marketing & Communications

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Donor Acquisition Beyond Direct Mail

01:30:00

Join us for a panel discussion on effective alternative tactics for acquiring new donors, including online as well as some new twists on "old school" tactics. Panelists represent organizations of varying sizes and ages that have successfully grown significantly over the years. 

Live Blog Responding to Negative Comments On Social Media

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Responding to Negative Comments on Social Media

Feb 12, 2015  

Learn how to appropriately respond to negative social media posts. This is a transcript of live tweet coverage of an in-person session at Foundation Center Atlanta.

How to Thank Your Donors

Nov 18, 2013  

Your thank you letter can motivate donors to stay with (or leave) your organization. Learn the dos & don’ts of thanking your supporters from Andrea Berry, director of partnerships and learning at Idealware, and Lisa Sargent, president of Sargent Communications.

Turn Your Tryers Into Buyers, Donors, and Advocates

Oct 29, 2013  

How do you turn your single ticket attendees (“Tryers”) into loyal return/repeat customers (“Buyers”), and eventually into Donors and Advocates? Get answers from Joanne Steller, Vice President of Strategic Communications at TRG Arts.

Training Events

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Online Video Master Class. “DON’T TELL ME, SHOW ME!” (LEVEL I).

Apr 26, 2018, 10:00 am - 12:30 pm
In-person

More than ever your organization’s video marketing is the most powerful way to demonstrate your connection to your community, the efforts you are making toward accomplishing your mission, and the impact you are having. Being engaged with videos will reach your funders, donors and volunteers in a deeper and more committed way that illustrates your cause.

$50

How to Create an Unforgettable Email Welcome Series

Apr 26, 2018, 2:00 pm - 3:30 pm
Webinar

An email welcome series is an essential tool to deepen engagement with new email subscribers and new donors. Learn how to create one that sets a positive tone for your organization.

Early Bird:$49 Regular Fee:$69

Special Program: Technology for Your Nonprofit: How to Choose the Right Tools

Apr 30, 2018, 2:00 pm - 4:00 pm
New York, New York | In-person

Learn more about the various technology tools available for nonprofits. 

Free

AFP Broadcast - 10 Ways to Supercharge Your Storytelling

May 16, 2018, 10:00 am - 11:30 am
San Francisco, California | In-person

In this session, an overview of the most essential fiscal, HR, Board of Directors and self-care tips will be shared from over 15 years experience running small shops.

Free

Online Classes

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Leveraging Leadership for Social Media Success

Self-Paced eLearning  |  $45.00

Learn how social media ambassadors can add value to your online activities.

Social Media for Leaders: Find Your Voice

Self-Paced eLearning  |  $45.00

Learn how to add social engagement skills to your executive toolkit.

Build a Social Media Strategy

Self-Paced eLearning  |  $35.00

Develop your social media plan and learn how to target the people you want to reach, choose the strategies you’ll employ to accomplish those goals, and the available tools you can use to execute your plan effectively. 

Storytelling for Social Media

Self-Paced eLearning  |  $25.00

In this online course, we’ll show you how to effectively employ stories in your social media efforts. 

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